L2 Retail Display

Pitch Black Design (2019)


Our design firm was tasked with designing a retail display to promote the brand Repreve and L2. Our design firm focused on highlighting the new integration of L2, Repreve, and college universities. Our display is specifically branded to Thomas Jefferson University.

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The Design process

The final display for this project was driven from insights found throughout the sketching process. 

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As the details were being figured out, blue tape was used to mask out the footprint in a 1:1 scale.

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The model shown above was shown to the client and they provided feedback to move forward onto the final look of the display. Renders were printed out and sketched over to iterate to final design. 

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After the second round of sketching was complete a 1:1 scale model was built. Graphics were plotted and added to the final model. A costing sheet was completed in addition to the final model to show material costs. 

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